1. Which of the following statements is true of relationship marketing?
Relationship marketing has become more important than before because competition is becoming more intense.
For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
2. Which of the following is true of a firm that acts as a consumer marketer?
The firm can also be a business marketer.
It has fewer customers than a business marketer.
The firm excludes the sale of goods that are sold in business markets.
Its customers are less geographically concentrated than business markets.