1. Which of the following statements is true of marketing?
A. The marketing process is responsible for ensuring that the product design meets all the required specifications.
B. Marketers see themselves as responsible for ensuring product quality.
C. Marketers see themselves as providing products (or services) to customers who have already expressed a need for and a desire to purchase those products.
D. The marketing process is responsible for ensuring that products gets manufactured within the stipulated period of time.
2. The board of directors of a company:
A. is not accountable to the company's stakeholders.
B. should ideally be elected by the CEO.
C. oversees the governance of the organization.
D. should ideally have less power than the CEO.