1. Which of the following statements is true of customer relationship management?
1) It involves linking all processes of a company from its customers through its suppliers
2) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched
3) It is used more by sales-oriented firms than market-oriented firms
2. Which of the following is true of market-oriented firms?
1) They offer their customers everything they want.
2) They produce goods and services for everybody
3) They use minimal promotion for high-quality products
4) They create the benefits their customers seek.