1. Which of the following statements is true of customer relationship management?
1) It involves linking all processes of a company from its customers through its suppliers
2) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
3) It is used more by sales-oriented firms than market-oriented firms
4) It is most extensively used by production-oriented firms
2. In the context of marketing, which of the following statements is true of non-profit organizations?
1) They market tangible products
2) They aim to maximize market share and investment returns
3) They make use of extensive advertising and promotional activities
4) They exist to achieve goals other than business-related goals