1. Which of the following statements is true of customer relationship management?
A. It is used more by sales-oriented firms than market-oriented firms.
B. It involves linking all processes of a company from its customers through its suppliers.
C. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
D. It is most extensively used by production-oriented firms.
2. In considering the internal strength of a firm one should consider which two categories:
a. Money and customers
b. Resources and capabilities
c. Debit and Credits
d. Opportunities and Threats
e. support and waste