1. Which of the following statements is true of a sales orientation?
A. ?Intermediaries are encouraged to push manufacturers' products aggressively.
B. ?Sales-oriented firms give maximum emphasis to society’s long-term best interests.
C. ?Sales-oriented firms understand the needs and wants of the marketplace.
D. ?Consumers can be convinced to buy goods or services even though they do not need them.
2. _____ is the process by which meanings are exchanged or shared through a common set of symbols.?
A. Analysis
B. Communication
C. Evaluation
D. Research