1-During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?
2- Which of the following statements demonstrates behavioral loyalty towards a brand?
3- In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
4- Which of the following industries is most likely to use database marketing
5- By 2015, projections indicate that the largest category of households will be composed of
6- Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as
7- Which of the following is correct about marketing management?
8- A company's sales potential would be equal to market potential when which situations exists?
9- Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
10- Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
11- Which market do customers who have purchased and are driving Audi automobiles represent?
12- Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
13- Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
14- The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)
15- What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location.
16- How does the market demand curve change (as a function of marketing expenditure) during recession?
17- When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
18- One of the most critical steps in the defining process of market research is