1. Which of the following statements about channel systems is TRUE?
A. Traditional channel systems are more efficient because of their greater freedom.
B. Vertical integration works best when discrepancies of quantity are large.
C. Multichannel distribution is becoming less common.
D. Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility.
E. All of these statements about channel systems are TRUE.
2. Which of the following statements about packaging is TRUE?
A. The number of package sizes for similar products from different manufacturers is increasing rapidly because firms realize that this makes direct comparisons among brands harder for consumers.
B. There is very little government regulation of packaging.
C. Good packaging can be one of the most important methods of promotion because it is at the point of purchase.
D. The trend in packaging is greater use of plastics because plastic is durable.
E. None of these statements about packaging is TRUE.
3 .Words, symbols, or logos that are legally registered for use by a single company are:
A. Trademarks.
B. Brand signs
C. Brand marks.
D. Company marks.
E. Watermarks.
4. _____ means a product's ability to satisfy a customer's needs or requirements.
A. Quality
B. Service
C. Trademark
D. Derived demand
E. Assortment