1. Which of the following statements about building interest in persuasive messages is most accurate?
a. In a persuasive message, the section that builds interest should be no longer than one paragraph.
b. All statements are accurate.
c. Persuasive requests are likely to be shorter than direct requests.
d. After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable.
2. Heather wants to convince her supervisor to invest in new smartphones for the sales staff. What is the best thing Heather can do in her proposal?
a. Tell her supervisor how happy she and the others on the sales staff would be with new smartphones.
b. Show how the smartphones will improve the ability of sales staff to stay in touch with clients, resulting in greater productivity and higher sales.
c. Tell her supervisor that the cost of the new smartphones is a good deal.
d. Outline some of the features of the new smartphones.
3. Which of the following sentences best motivates action in a persuasive message?
a. We know that you'll want your employees to complete our ethics training program, so we'll drop by tomorrow to finalize the contract.
b. If you think that our ethics training program might benefit your employees, we hope you'll consider hiring us.
c. The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas. Please call me by August 1 so that your training sessions can begin by August 15.
d. All choices would effectively motivate action.
4. The best persuasive requests
a. offer a product more cheaply than all other competitors.
b. are spoken rather than written.
c. focus solely on direct benefits.
d. anticipate audience resistance.
5. Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
a. Rational appeal
b. Emotional appeal
c. Logical appeal
d. Dual appeal