1. Which of the following statements about a break-even chart is true?
a. It is a tool marketers use to examine the relationship between supply and demand.
b. It is used to determine how the customer-perceived value changes with value-added pricing.
c. It uses variable costs, the unit price, and fixed costs.
d. It is a tool used to calculate fixed costs.
e. It shows the level of earnings a company has during an accounting period.
2. Under ________, the market consists of many buyers and sellers who trade over a range of prices rather than a single market price.
a. monopolistic competition
b. pure competition
c. oligopolistic competition
d. a pure monopoly
e. socialism
3. ________ are the sum of the ________ and ________ for any given level of production.
a. Fixed costs; variable; total costs
b. Break-even costs; fixed; total costs
c. Total costs; fixed; variable costs
d. Fixed costs; total; variable costs
e. Variable costs; fixed; total costs
4. When using price steps, the seller must establish perceived ________ that support the price differences among the products in the line.
a. images
b. nonprice competition
c. value differences
d. quantity levels
e. strategies