Which of the following reasons to use transglutaminase expresses a green marketing viewpoint?
It reduces the amount of livestock that is needed, reducing industrial pollution
It saves meat producers millions of dollars a year.
The USDA ensures that it is safe for human consumption.
Most consumers don’t even notice it.
It encourages consumers to take responsibility for their food choices.
Which of the six modes of social control is not relevant when discussing the ethicality of transglutaminase?
Formal groups.
Laws.
Ethics.
The media.
None of these.
Which of the following might a virtue ethicist say when discussing the transglutaminase issue?
“Companies never said they wouldn’t use transglutaminase, and it’s not illegal, so they should be allowed to use it as they please.”
“Consumers across America benefit when companies are required to label meats that contain transglutaminase.”
“In the past, the use of pink slime was deemed unethical, so that decision should stand here.”
“Transglutaminase may be wrong under these circumstances, but it’s not necessarily immoral.”
“I hope that the lawmakers who address this issue are of righteous and honorable character.”
Based on your reading of the case, where on the pyramid of corporate social responsibility does the responsibility to label commercially sold transglutaminase-containing filets fall?
Economic responsibility.
Legal responsibility.
Ethical responsibilities.
Philanthropic responsibility.
None of these.
Imagine that an organic meat processing plant collaborated with a nonprofit health advocacy organization on a series of advertisements that instructed consumers how to check if their meat contained transglutaminase. This would be an example of:
Moral relativism.
Corporate social responsibility.
Band focus.
Cause-related marketing.
Sustainability.