1. Which of the following is true regarding the advantages of using the social media marketing (SMM)? I. Help businesses reach more customers II. Successfully advertise online and promote their products III. Better understanding and learning from your target IV. Electronic recommendations and appraisals are a convenient manner to have a product promoted via “consumer-to-consumer interactions.”
a. I & II only
b. III & IV only
c. II, III, & IV only
d. I, II, & III only
e. I, II, III & IV
2. Which of the following is true regarding the latest technology trends in the travel industry? I. Strong demand for in-flight connectivity II. Focus on personalization III. Focus on voice customer service IV. Rise of bleisure travel
a. I, II & III only
b. II, III & IV only
c. I, III & IV only
d. I, II & IV only
e. I, II, III & IV