1. Which of the following is true of price-quality relationships??
A. ?Consumers lack information about the quality of lowerpriced goods due to poor advertising.
B.?Consumer demands for higherpriced goods remain unchanged even if their quality declines.
C.? Consumers believe that higher priced goods are manufactured with better quality of ingredients.
D. Consumers perceive lowerpriced goods to be more long lasting than higherpriced goods.
2. The _____ is the combination of advertising, personal selling, sales promotion, social media, and public relations that is used to reach a target market and fulfill an organization's overall goals.?
A. ?product mix
B ?retailing mix
C. promotional mix
D. distribution mix