Which of the following is true about price matching strategies? 1. consumers are often mislead because they believe they are charged the same price as competing firms 2. if one consumer finds a lower price at Firm A,then Firm B will match its price to Firm A's price 3. A risk involved with price matching strategies is that the firm may eventually sell itself out of business by charging a price below their cost of production 4.Often firms don't require proof of competitor's lower prices