Which of the following is the primary purpose of branded


1) Which of the following is a transaction site?

A) Wikipedia

B) Yahoo

C) eBay

D) IMDB

E) Facebook

2) Which of the following is the primary purpose of branded community Web sites?

A) displaying digital catalogues

B) providing detailed descriptions of products

C) creating customer-product engagement

D) selling products and services

E) sending direct mails to consumers

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Operation Management: Which of the following is the primary purpose of branded
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