1. Reverse logistics can have a positive impact on the environment through activities such as?
A. Risk pooling
B. Recycling
C. Data warehousing
D. Reneging
2. Managing the reverse flow of products is harder than managing the forward flow of products because
A. Product quality is uniform
B. The process repeats itself sporadically
C. Disposition options are clear
D. Routing of products are unambiguous
3. Which of the following is a reason to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action
A. Product recall
B. Material reclamation return
C. Marketing return
D. Damage return
E. Asset return
4. Which of the following is one of the most basic and important activities of CRM?
A. Cross-selling customers
B. Finding customers
C. Segmenting customers
D. Increasing churn
5. You work for a company that segments customers by demographic information, and then markets specifically to those customers who are located in the Los Angeles area. This is an example of:
A. Cross-selling
B. Personalized customer communication
C. Target marketing
D. Geographic marketing
6.Your company allows customers to "opt-out" of receiving email advertisements. This is referred to as:
A. Event-based marketing
B. Customer preference marketing
C. Permission marketing
D. Customer churn