1. Concepts are more _______, while constructs are more _______.
A. intangible, tangible
B. intuitive, logical
C. abstract, concrete
D. concrete, abstract
2. A/an _______ study is based on observation, attempting to discover answers to the questions who, what, when, where, and, sometimes, how.
A. descriptive
B. predictive
C. explanatory
D. reporting
3. Which of the following is not included in the statement of the decision problem?
A. Scope
B. Desired procedures
C. Limitations
D. Precise meaning of all terms
4. The question, "Should products be withdrawn if even one death is associated with its prescribed use, even if no fault for the tampered product accrues to the manufacturer?" is an example of a/an
A. ill-defined problem.
B. favored-technique problem.
C. unresearchable question.
D. politically motivated question.
5. The guarantee of informed consent can be traced to the first ten points in the
A. Constitution.
B. Consumer Bill of Rights.
C. Kyoto Treaty.
D. Nuremberg Code.
6. Jason is using the demographic variables of highest level of educational attainment (high school graduate, some college, college graduate, graduate school) and ethnicity (Asian, African-American, Caucasian, Hispanic, other) to describe survey respondents. Both are examples of _______ variables.
A. continuous
B. dichotomous
C. discrete
D. dependent
7. Which of the following statements is true of an explanatory hypothesis?
A. It includes the presumption of causation.
B. It excludes the presumption of causation.
C. It's correlated, but not causal.
D. It makes no statement with respect to causation.
8. To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice prior to the start of the study, with expenditures of more than $10. This is an example of a/an
A. dictionary definition.
B. hypothetical construct.
C. conceptual scheme.
D. operational definition.
9. Who answers investigative questions?
A. Field workers
B. Management decision makers
C. Participants
D. Researchers
10. Boolean operators enable a search to
A. combine terms or sets of terms.
B. eliminate sources that lack credibility.
C. identify which source fits the search term the best.
D. identify the most current source.
11. One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches. This is an example of a/an
A. measurement issue.
B. performance consideration.
C. attitudinal issue.
D. behavioral issue.
12. Ensuring consistency among respondents, locating omissions, and reducing errors in recording are all benefits of
A. data analysis.
B. sampling.
C. data editing.
D. data collection.
13. The problem or opportunity that requires a business decision on the part of the decision maker is called a
A. management dilemma.
B. research problem.
C. measurement approach.
D. challenge.
14. Visionary decision makers tend to base business decisions on
A. past experience.
B. proprietary business research.
C. instinct.
D. secondary data.
15. The _______ variable is manipulated by the researcher.
A. intervening
B. predictor
C. moderating
D. control
16. Which of the following statements is true of applied research?
A. It's also known as basic research.
B. It emphasizes practical problem-solving.
C. It's less likely to possess immediate practical applications value.
D. It's also known as pure research.
17. A predictive study showed that a company would gain a 10 percent market share if it reduced its product price by $5. The study assumed competitors would keep the prices of their products unchanged. Which of the following statements is true?
A. A new study focusing on a smaller number of variables is required.
B. The research shows that the company should reduce its product price by $5.
C. Since the company can't control the price decisions of its competitors, the study isn't very useful.
D. Market fluctuations make this study important for prediction.
18. When evaluating an information source, the time period and geographic limitations are considered part of the
A. audience.
B. scope.
C. authority.
D. purpose.
19. Which of the following terms refers to norms or standards of behavior that guide moral choices about research behavior?
A. Philosophy
B. Standards
C. Integrity
D. Ethics
20. _______ variables are included to prevent, reduce, or control for bias in results.
A. Control
B. Moderating
C. Interaction
D. Intervening