1. Based on your reading of the Coca Cola/Pepsi case (in your Harvard Course Pack), there are two kinds of "buyers". These are:
a. syrup concentrate providers and advertisers.
b. Bottlers and consumers
c. Millenials and gen x
d. Syrup concentrate providers and bottlers.
2. Which of the following players would NOT be relevant for a Fives Forces analysis for a car-sharing service?
a. larger car- rental services
b. commuter groups sharing a car to go to work
c. car leasing companies
d. uber
e. satellite navigation service providers.
3. Which of the following is an example of a substitute?
a. Flying Delta Airlines is a substitute for flying United
b. Shopping at Tesco is a substitute for shopping at Walmart
c. A Mercedes is a substitute of a Breitling watch
d. A Rolex watch is a substitute of a Breitling watch
e. None of the answers is correct.
4. Which of the following is NOT considered to be a distinct force in Porter’s Five Forces Framework?
a. government
b. new entrants
c. customers
d. direct competitors
e. suppliers