1. Which of the following is NOT considered an unethical buzz marketing strategy?
A. infiltration
B. creating evangelist programs
C. shilling
D. comment spam
E. stealth marketing
2. The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.
A. have greater capacity
B. store goods for longer periods
C. perform other functions, such as breaking bulk
D. primarily be owned by the manufacturer
E. be automated
3. Which of the following types of sales promotions would NOT be offered to a final consumer?
A. rebates
B. push money
C. bonus packs
D. sweepstakes
E. premiums
4. At Neiman Marcus, a first-class department store, customers shop for specialty products and have come to expect assistance in every phase of the shopping process. Neiman Marcus is a ________.
A. self-service retailer
B. limited-service retailer
C. full-service retailer
D. specialty store
E. lifestyle center2.
5. Think of a new organizational policy that will have a positive effect on the environment. Using the active voice, write an email memo to the members of the organization. Write the same message using the passive voice. Then explain why, if one is more effective, and why/ why not you would choose either the active or passive voice.