1. Which of the following is not an example of an economic macro-environmental force?
a. the Australian dollar rising in value
b. a fall in demand for commodities such as coal and iron ore due to the global financial crisis
c. the level of consumer spending decreasing
d. a rise in interest rates
e. All of the options listed are economic macro-environmental forces
2. Which of the following statements is/are false?
a. Primary data is always more useful than secondary data.
b. A hypothesis is a tentative explanation that can be tested using market research
c. A study using random sampling is more likely to be representative of the general population than a study using quota sampling.
d. A research design must include a research question or hypothesis.
e. A and c are false.
3. Which of the following statements is/are false?
a. Primary data is always more useful than secondary data.
b. A hypothesis is a tentative explanation that can be tested using market research
c. A study using random sampling is more likely to be representative of the general population than a study using quota sampling.
d. A research design must include a research question or hypothesis.
e. A and c are false.
4. The key difference between primary data and secondary data centres on
a. who collected the data.
b. the variables the data describes.
c. availability.
d. the richness of the data.
e. the sampling technique used.