1. CPG Marketers that sell products through retail stores focus on winning the first moment-of-truth, that is, the first three to seven seconds it takes shoppers to make up their minds which product to take from the retailer’s shelf. To do this, marketing managers focus on:
Innovative product design.
In-store messaging and packaging.
In-store sampling and gimmicks.
Optimizing benefit versus cost.
CPG Sell-through rates.
2. Which of the following is not a reason for manufacturers to use marketing channels to distribute their products?
Reduce price and non-price costs for consumers.
Transport goods to consumers less expensively.
Sell goods to retailers more efficiently.
Sell goods to a large group of consumers that already purchase from them.
Minimize the opportunities for predatory pricing.