1. Which of the following is NOT a benefit provided by e-commerce?
A. It provides consumers the satisfaction of instant gratification.
B. It reduces the cost of doing business.
C. It enables specialized businesses to be more successful.
D. It provides consumers more access to pricing information.
E. It broadens product choices for consumers in smaller communities
2. Why has the practice of running frequent sales often backfired for retailers?
A. Fewer shoppers are interested in bargain hunting.
B. Changing price points have had little effect on store images.
C. Consumers become trained to buy only when the retailer is having a sale.
D. Shoppers are more interested in store image than in price points.
E. Department stores have resisted using everyday-low-pricing strategies
3. Which of the following statements about the use of color in retail stores is true?
A. Blue and green are warm colors.
B. Bright colors make shoppers feel more relaxed.
C. Reds and yellows convey an atmosphere of elegance and cleanliness.
D. Orange is used to stimulate hunger.
E. Light colors convey excitement.