1. The collection and subsequent analysis of publicly available information about other organizations in the same market space is known as which of the following?
A. Competitive intelligence
B. Database construction
C. Datatel
D. A SWOT
2. As a general rule of thumb, how long into the future should a vision statement look?
A. Five years exactly so costs can be depreciated for tax purposes
B. No more than five years because the business environment is very turbulent
C. At least five years to set a lofty future state
D. The same period as the mission statement to ensure pairing of resources and objectives
3. In assessing the needs of stakeholders in a choice process, which kind of measurement is most typical?
A. Delphi
B. Mixed
C. Quantitative
D. Qualitative
4. How is a SWOT typically presented?
A. A chart
B. A graph
C. A lengthy narrative
D. None of the above
5. In a SWOT analysis, which of the following might be considered a strength?
A. An unexpected tax break
B. A price war
C. Highly experienced executives
D. Both A and B
6. Which of the following is NOT an ethical method of gathering data on competitors?
A. Scanning the internet for expert opinions
B. Hiring a fee-for-service company to examine credit reports of competitors and their largest account customers
C. Hiring an employee of a rival firm to consult on the firm's proprietary process
D. Examining credit reports of competitors
7. Which of the following is NOT a benefit of gathering information about competitors?
A. Enhancing competitive advantage
B. Reducing the impact of surprise strategic moves
C. Protecting against anti-competitive government sanctions
D. Detecting new competitive threats
8. In the three factors of success model, what are two components of the "feasibility” factor?
A. Makeup and motivation
B. Manpower and money
C. Machinery and mergers
D. Materials and management
9. Which of the following would be an example of a weakness in a SWOT analysis?
A. The government ending export subsidies
B. Overleveraged financial obligations
C. Spiking interest rates across the entire economy
D. A global pandemic slowing sales
10. In the three factors of success model, what two components comprise the "acceptability” factor?
A. Cultural and legal
B. Economic and political
C. Financial and stakeholder
D. Emergent and congruent