Which of the following is most likely to be the encoding of


Which of the following is most likely to be the encoding of a message in the communication process?

Certain industry magazines are chosen by a chemical manufacturer for placement of its ads.

A construction company executive asks his purchase department to order a new product.

An industrial chemical manufacturer advertises its products in industry magazines.

An industrial chemical manufacturer determines what information to include in its ads.

A construction company executive reads about a chemical product in a trade magazine.

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Operation Management: Which of the following is most likely to be the encoding of
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