1. Which of the following is considered to be a part of Learning-About?
a. Reading technical articles
b. Interacting with customers
c. Attending conferences on a topic
d. All of the above
2. The pricing of a smartphone with various pricing plans is an example of bundling. True or False
3. Which of the following is used to differentiate digital content?
a. Develop content only for the iPad
b. Repackage inexpensive content
c. Develop unique content using journalists
d. All of the above
4. Which of the following is NOT a versioning strategy?
a. Focus on how the product improves health and personal attractiveness
b. Charge more for the same product according to the length of the warranty
c. Use generic packaging and labeling
d. Increase or decrease the size and weight of the product
5. Which of the following is not an example of Group Pricing?
a. A student license for statistical software
b. A theater discount for senior citizens
c. A bus ticket discount for the disabled
d. Having a different price for a tablet computer that has a built-in wireless 4G chip
6. Which of the following factors should Microsoft have used in the early days in setting prices?
a. Price discrimination
b. Demographic characteristics of their target market segments
c. Per capita GDP of the countries where they wanted to sell their products
d. All of the above
7. In a perfectly competitive market, both entry and exit are easy. True or False
8. Versioning is used to:
a. Sell durable goods like washing machines
b. Sell digital content
c. Generate more revenue
d. All of the above
9. It is usually easier to be entrepreneurial in a small company than in a large company. True or False
10.The variable costs for reproducing digital content of movies are very low, while the fixed costs for producing digital content are very high. True or False