1. Which of the following is considered a decision variable in the production mix problem of maximizing profit?
A) the amount of raw material to purchase for production
B) the number of product types to offer
C) the selling price of each product
D) the amount of each product to produce
E) None of the above
2. What is another name for blending problems?
A) diet problems
B) ingredient problems
C) feed mix problems
D) production mix problems
E) media selection problems
3. When formulating transportation LP problems, the objective function usually deals with the
A) number of items to be transported.
B) choice of transportation mode (e.g., truck, airplane, railroad, etc.).
C) shipping cost or distances associated with transporting goods.
D) number of origins and destinations.
E) capacities of origins and requirements of destinations.
4. What is the objective in the truck loading problem?
A) minimize trucking distance
B) minimize the weight of the load shipped
C) maximize the value of the load shipped
D) minimize the cost of the load shipped
E) None of the above
5. Using linear programming to maximize audience exposure in an advertising campaign is an example of the type of linear programming application known as
A) media selection.
B) marketing research.
C) portfolio assessment.
D) media budgeting.
E) All of the above