1. Which of the following is NOT a business function successfully using SMIS to advance organizational strategy?
A. Logistics B. Sales and marketing C. Internal accounting D. Manufacturing and operations E. Customer service
2. Which of the following is NOT a question that is difficult to answer regarding the future of social media?
A. Is there an Enterprise 3.0 around the corner?
B. Will social media become more unified on a single platform, or become more fragmented across many different platforms?
C. Will your refrigerators publish what kids are eating after school on the family's social media site?
D. Will companies start employing people into new positions that are responsible for developing and managing innovative social media programs?
E. How will companies promote their products?
3. Which of the following is an internal risk for organizations who have adopted social media?
A. mistaken or misleading information
B. junk postings
C. information leakage about future products
D. inappropriate content
E. unfavorable reviews
4. Which of the following statements is most accurate?
A. "Few social media companies earn revenue through advertising."
B. "The freemium revenue model offers users access to all features of its site for free."
C. "Charging subscription fees has proven to be an effective revenue model for social media."
D. "The more people who use a site, the less valuable it becomes because of crowding."
E. "Making the 'users' the product is effective at making money using social media."
5. When Starbucks asks its social media users to suggest new drink varieties and to comment on new drinks that are being market tested, it is employing the ________ process.
A. blogging
B. user-based
C. crowdsourcing
D. specialty design
E. outsourcing