1. Which of the following is not an accurate statement?
a) Delivering value often means substantial investment in capabilities and the firm must become proficient at customer relationship management, internal resource management, and business partnership management.
b) In general, market management functions include analyzing marketing opportunities, segmentation, targeting, positioning, formulating the marketing mix, and developing the marketing plan.
c) The traditional view of marketing is that the firm makes something and then sells enough units to produce profits.
d) The marketing concept holds that in interesting dynamic and competitive markets, organizations that are most likely to succeed are those that satisfy customer wants and needs better than their competitors, irrespective of profit.
2. Which of the following is a cognitive obstacle to communication in organizations?
a) Unclear purpose for communicating
b) Breakdowns across the organizational hierarchy
c) Sender preconceptions and assumptions
d) Sender is not credible
e) Status differences between sender and receiver