Which of the following interpersonal channels uses sales, Operation Management

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Which of the following interpersonal channels uses sales

1. Which of the following interpersonal channels uses sales reps to relay the message?

Advocacy channels

Expert channels

Word of mouth channels

TV advertising

2. Which of the following is NOT a practical guideline for an effective marketing message?

Encourage guests to act

Communicate in terms of selling points, not benefits

Think in terms of guest interests rather than providers

Follow up

3. Which is the last step in the guest purchasing model?

Awareness

Actual purchase

Desire to buy

Buyer’s remorse

4. Newspapers, radio, TV, magazines and billboards are all examples of:

Direct sales

Public relations

Mass communication

All of the above

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