Which of the following describes the marketing environment you would expect to exist in this competitive are 3 years from now? Justifiez the answer and give the reference and sources
1. Marketing will be somewhat unimportant; there will be limited competition ; product life cycles will be extremely long; little need for promotional/sales activities.
2. Marketing will be sightly important at best. Limited competition, moderately long products life cycle; sight need for promotional activities; few competitive pressures.
3. Marketing will be aggressive and competitive. Firm, aggressive competition; moderate products life cycles, strong competitive pressure, moderate need for promotion.
4. Marketing will be actively aggressive and competitive. Highly aggressive competition, moderately short product life cycles, significant competitive pressures.
5. Marketing will be chaotic, aggressive and highly competitive. Overwhelming competition,1-2 years product life cycles, it will be an exercise n marketing survival.