1. Which of the following companies follows a differentiation strategy?
Wal-Mart
Hyundai
Rolex
Ford
2. ______________ measures whether one is organized, systematic, responsible, and self-disciplined, or, conversely, disorganized, careless, and irresponsible.
Emotional stability
Conscientiousness
Extroversion
Openness
Agreeableness
3. Which of the following methods of payment is likely to be the most appealing to an exporter when the importer lacks a convertible currency but has a potentially large market?
credit card
countertrade
open account
documentary collection
letter of credit
4. According to the text, both the ______________ approaches argue for standardization of the marketing mix.
ethnocentric and polycentric
polycentric and geocentric
geocentric and focus
focus and matrix
ethnocentric and geocentric