Assignment
Question 1
Satinelle is known for its ability to integrate newcomers into its high-performing culture. It also cares about supporting opportunities for employees' professional growth. Because of this, Satinelle is known as a __________.
built-to-change organization
talent mind-set company
balanced scorecard entity
a drama triangle corporation
Question 2
All of the following iconic brands appeared on the Huffington Post's list of companies that could soon go out of business EXCEPT __________.
Quiznos
Abercrombie & Fitch
General Motors
the Women's National Basketball Association
Question 3
The concept of strategic positioning is best summarized as the attempt to achieve sustainable competitive advantage by __________.
offering lower-priced goods/services than the closest positioned competitor
modeling products on those that are most successful in the relevant market
outsourcing production overseas
performing different actions from rivals, or performing similar activities in different ways
Question 4
The process of providing employees opportunities for their own career, personal, and professional growth is known as __________.
professional development
community involvement
organizational involvement
employee-customer involvement
Question 5
A __________ organization is one that has practices in place to encourage, rather than obstruct, change.
b2change
talent mind-set
creative destruction
cultural lock-in
Question 6
In order to facilitate the recruitment of the right talent, branding is especially important for __________.
large, well-known corporations
small, less visible companies
multinational companies
major auto manufacturers
Question 7
A level 5 leadership style refers to leaders who tend to be __________.
highly charismatic
dramatic
calm and humble
ruthless and cunning
Question 8
An organization's strongest capabilities are known as its __________.
talent mind-set
core competencies
built-to-change pillars
branding assets
Question 9
Which of the following facts pertains to affordability under Heinz's "Four As" strategy to emerging global markets?
In Korea, ketchup is eaten primarily on pizza.
In the Philippines, ketchup is made with bananas.
In Indonesia, soy sauce is sold in small, 3-cent packets.
In Sweden, customers care about a company's reputation for CSR.
Question 10
Which of the following companies does the author hold up as an example of one that did not survive because of its tendency to rest on its past successes?
Polaroid
Blockbuster
Bethlehem Steel
Circuit City.