1. Which of the following business products are usually treated as expense items?
A. component parts and materials
B. raw materials
C. professional services
D. supplies
E. all of these products are expense items
2. Which of the following is a condition favorable to successful branding?
A. Product quality is inconsistent.
B. Economies of scale in production have not yet been achieved.
C. Favorable shelf locations or display spaces are available in stores.
D. Limited distribution and product availability.
E. The brand name is unusual and hard to pronounce.
3. Which of the following is an "unsought product"?
A. Gravestones aimed at "senior citizens."
B. A new type of "health food" produced by a new, small company.
C. Life insurance aimed at college students.
D. A new electronic device using revolutionary technology that few people are aware of.
E. All of these are unsought products.
4. Which of the following is true regarding shopping products?
A. Price is less important in the purchase of heterogeneous shopping products than homogeneous shopping products.
B. Compared to heterogeneous shopping products, homogeneous shopping products are usually more standardized.
C. Buyers usually expect more sales help or service with heterogeneous shopping products.
D. The Internet has become the fast way to comparison shop for homogeneous shopping products.
E. All of these statements about shopping products are true.
5. Which of the following is true? Airfreight
A. has lower transporting rates than trucks.
B. efficiently delivers all types of goods.
C. serves many more locations than trucks.
D. is best for goods that are heavy relative to their sales value, such as iron ore.
E. can help reduce inventory costs.