1. Tom's of Maine who makes toothpaste has recently developed a toothbrush using natural components. This is an example of ________________.
a. joint brand
b. premium brand
c. co-brand
d. brand extension
e. natural brand
2. Nike's "swoosh" check mark, is Nike's
a. name.
b. symbol.
c. term.
d. design.
e. theme.
3. Burberry suffered a bad reputation during the late 1990s. In 2001 the company launched new products like swimwear and trench coats that were endorsed by celebrities like Emma Watson and Kate Moss. This elevated Burberry as a major luxury brand. This is an example of ________________.
a. co-branded.
b. repositioned
c. reformulated.
d. licensed to a premium shampoo manufacturer.
4. Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?
a. perceived value
b. brand dilution
c. line extension
d. brand extension
e. brand awareness
5. Which of the following best describes when Hershey introduced Hershey Gold bar Peanuts and Pretzel flavored?
a. brand extension
b. rebranding
c. line extension
d. co-branding
e. brand dilution