1. Which of the following best describes the relationship between drinking water quality and water pollution?
a. Very few drinking water systems in the United States are in violation of federal safety standards as these water pollution problems are found only in less industrialized countries.
b. Water pollution is generally less of a factor in industrialized areas, because most industries carefully clean potentially harmful discharges in order to protect drinking water quality.
c. Water pollution most likely affects the quality of drinking water from surface reservoirs such as rivers and lakes since these are the primary sources of our drinking water supplies.
d. Although water pollution usually affects the fish, animals, and plants living in and near the bodies of water, it rarely impacts the quality of the drinking water directly.
e. Water from surface reservoirs and water from underground aquifers can both be harmed by water pollution.
2. Which of the following statements best describes the legal standards concerning advertising communication?
a. There is no tolerance for any type of exaggeration.
b. Scientific evidence is not helpful for substantiating claims that manufacturers make about their products.
c. Companies can make false claims about products without fear of legal action because the FTC rarely takes action against companies in this situation.
d. Although some exaggeration is tolerated, deceptive claims or claims that cannot be substantiated are likely to result in legal action.
e. Companies are rather free to make claims about their products because consumers are expected to have common sense to distinguish between truth and fantasy.
3. Which of the following is a positive effect associated with the ease of collecting personal data online?
a. New technology makes it more difficult for law enforcement agents to catch criminals and banks to detect fraud.
b. Customers may receive special offers based on their past purchases with companies that are specifically tailored to their interests.
c. Because of the ease of access, unauthorized use of personal information may occur.
d. Companies are able to sell information collected online to advertisers and others without the consumer's consent.
e. Old or inaccurate data may misclassify a customer and in return, poorer customer service is received.
4. _____ involves the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks.
a. Web-based relational approach
b. Internet marketing
c. E-commerce
d. Commerce online
e. Internet data interchange
5. What is the promotion of environmentally friendly products called?
a. Enviro-promotion
b. Green marketing
c. Planet protection
d. Earth-friendly initiatives
e. Earth Day
6. The movement to protect consumers from an imbalance of power with business and to maximize consumer welfare in the marketplace is known as
a. the consumer proactive movement.
b. the Consumer Bill of Rights.
c. customer rights.
d. consumerism.
e. the consumer welfare movement.
7. Why is it difficult for the government to hire and retain forensic computer experts to control the activities of cyber criminals?
a. The highly skilled experts are hired away by firms who pay much higher salaries than the government.
b. Crimes committed online seem mild and unimportant compared to other types of white-collar crime.
c. The government does not have the jurisdiction to seek out and punish those who commit online crimes.
d. The government is not concerned with these issues and leaves the control up to the private sector.
e. There are less than fifty high-caliber forensic computer experts in the country.
8. What does the Federal Trademark Dilution Act of 1995 require?
a. It decreases companies' rights to protect and defend online actions that threaten their copyrights.
b. It allows cyber squatters to retain sites related to trademarks since they made the first claim to these particular URLs.
c. It requires individuals who registered web addresses with companies' names to relinquish their rights to these URLs.
d. It prevents Internet users, both individuals and companies, from placing links containing another company's trademark without express consent.
e. The law reinforces every person's right to use company trademarks for free.
9. What does cause-related marketing do?
a. Creates a link between an environmental cause and the company as a whole
b. Consists of purposeful marketing that provides consumers with needed product information
c. Links corporate resources and knowledge to address broader social, customer, employee, and supplier problems and needs
d. Ties an organization's product or service directly to a social concern
e. Provides an opportunity to associate a company's name and brands to a particular sports event
10. By the 1980s, what type of analogy was being used to describe the workplace?
a. Master-servant
b. Prison
c. Social club
d. Athletic team
e. Family