1: Which of the following behavior metrics shows the number of sessions that included a view of a page?
A: Visits
B: Unique Pageviews
C: Bounce Rate
D: Pageviews
E: Unique Visits
2: To Calculate ROI correctly, google analytics needs (select all that apply)
A: Revenue
B: Interest Rate
C: Cost
D: Margin
E: Operating cost
3: You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to google analytics?
A: custom reports
B: dimension widening
C: annotations
D: segments
E: Analytics Intelligence
4: It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis Which of the following business objectives would be most relevant for content publishers?
A: collecting user information for sales teams to connect with potential leads
B: selling products or services
C: encourage engagement and frequentt visitiation
D: all of these options are equally relevant
5: You want to know whether Button X is clicked more often than button Y. Which of the following would be most useful?
A: Intelligence
B: Events
C: real time
D: Annotations
6: True or False. When you share a link t a custom report, you share the data in the report
A: True
B: False
7: Which two metrics below would be best KPIs for measuring the performance of an ecommerce business. Select Two
A: pageviews
B: average order value
C: revenue
D: bounce rate