Which of the following assessments of electronic retailing is most accurate?
a. The line between electronic retailing and traditional retailing is blurring as traditional retailers go online.
b. One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.
c. Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.
d. Electronic retailing has two major advantages over traditional businesses: simplicity and very low startup costs.