1. Which of the following are scale-based low cost advantages?
A. Experience curves.
B. Proprietary technology.
C. Favorable access to raw materials and distribution channels.
D. Favorable locations.
E. None of the above.
2. The luxury market is characterized by:
A. Fewer competitors than in a mass market.
B. Less use of incentives and price cuts to induce purchases.
C. Healthier profit margins than in a mass-market segment.
D. All of the above.
E. None of the above.