Which of the following actions of an automobile firm will be considered as a strategic commitment?
The firm spending $100,000 on renting a manufacturing facility to meet the temporary demand for its cars
The firm launching an existing model of a car in red as a limited edition for six months
The firm promoting its new model of coupe through a free Europe trip worth $15,000 to be won as an early bird offer
The firm investing eight years and $4 billion to develop a range of hybrid cars with which it will compete in the future