Question:
1. Provide three examples of marketing communication (e.g. web page, store flyer, advertisement, etc.) that strives to influence consumer behavior. Ideally, include an image of the communication; at minimum, offer a detailed description.
2. For each example answer the following:
Which of Maslow''s Hierarchy of Needs is the communication leveraging
What persuasive advertising appeal does the communication apply
Is the communication effective in driving consumer behavior? Explain your answer.