Problem
You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why?
Answer the following question:
1. First, identify the situational factors from this scenario that are relevant to determining which conflict management strategy will be most effective.
2. Second, which of the five conflict management strategies would you adopt? Be sure to provide the appropriate label.
3. Third, briefly describe how you would put your strategy into action. Specifically, what would you say and do to execute your conflict management strategy?