Problem
Visit two small businesses in your area where you live or work or look them up online and record the sales (selling) prices of two identical products at each location (for example: regular and premium gasoline sold at gas stations). You should find a difference in prices for whichever product(s) you choose when answering the questions below.
1. Identify at least 3 external factors which must be considered when setting the sales budget for these 2 small businesses.
2. What factors may explain the differences in the prices of the identical products for the two businesses you chose? Be specific.