Discussion Question #1: What variables need to be considered while developing a list of potential countries?
Discussion Question #2: Which market entry strategy you would suggest most suitable to enter into the global market and why?
Discussion Question #3: Choose a retailer from your local market you visit frequently and identify how at least two factors of the sensory situation.
Discussion Question #4: What is the primary segmentation method used by McDonald's to form the segments discussed in the video? Why do you think McDonald's uses this method?