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Which market entry mode would you recommend why back up

Discussion- Mom's Pies

Assume you are an operations manager for "Mom's Pies," a growing company within the United States that operates a home style restaurant, bakery, and gift shop in a number of states. The company CEO wishes to expand into Europe as she believes the pies and restaurant food with a unique "American" flavor will do well in Germany and several other countries. Which market entry mode would you recommend? Why? Back up your answer with specific analysis on the method you chose.

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Marketing Management: Which market entry mode would you recommend why back up

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