Gatorade Video Assignment
After viewing the video interview with the Brand Manager of Gatorade Canada, answer the following questions:
1. Explain the difference between the ‘core' and ‘actual' product using Gatorade Thirst Quencher to illustrate your answer.
2. What type of consumer product (convenience, shopping, specialty, unsought) is Gatorade? Justify your answer.
3. Gatorade introduced a 1.9 litre bottle and Black Lighting. Are these products considered to be line or brand extensions? Explain your answer.
4. What variable(s) does the company use to segment the market for Gatorade?
5. Which market coverage strategy is used for Gatorade?
6. Which value proposition is being used for the powdered version of Gatorade?