1. A student might set a goal to obtain an internship before graduation, because a number of companies have internships and regularly visit college campuses to encourage students to apply for them. This means that _____ influenced the student to set the goal to obtain an internship before graduation.
a. personal motivation
b. personal experience
c. physical capacity
d. goal’s accessibility in the current environment
e. prevailing cultural norms and values
2. Catherine is watching television, and during the commercial break, there were a number of ads, including one for Kellogg’s’ new Special K Nourish granola. She did not get to pay enough attention to this ad nor to retain information from it, because all the other ads represented ____.
a. repetition
b. advertising wearout
c. psychological noise
d. non-focused advertising
e. figure and ground
3. Dunkin’ Donuts, a brand that sponsors the reality show America’s Got Talent, learned that during the most recent broadcast of the show, 10 million Americans were able to see its brand name and its logo, as these were displayed on cups placed in front of the judges on this show. Based on this information, Dunkin’ Donuts would be able to assess the effectiveness of its communication through this method.
a. advertising effects
b. subliminal index
c. persuasion effects
d. exposure effects
e. ad impact index
4. Which learning theory suggests that consumers learn about brands based on marketers using reinforcements such as discounts, gifts, and rebates, as well as punishments such as fees?
a. instrumental conditioning
b. classical conditioning
c. elaboration likelihood model
d. cognitive learning
e. observational learning
5. If a social media influencer uploaded a video showing her and her friends unpacking and using a new table from Lenovo, Lenovo would be the beneficiary of ____.
a. free advertising
b. paid social media
c. earned social media
d. owned social media
e. blogging