Which is vertical integration and which is diversification? match the following terms with the sentences.
a. diversification
b. vertical integration
Delta Airlines buys Trainer, a fuel refinery.
Hershey Chocolate buys Krave Beef Jerkey
Operating simultaneously in multiple industries or markets
The focus firm incorporates additional steps of its value chains into its company boundaries
Google, a company first known for an internet search engine, buys Slide, a third-party Facebook app developer
Dunkin' Brands, owner of Dunkin' Donuts, buys Baskin-Robbins Ice Cream.
Hilo's Seafood Restaurant in Hawaii purchases a local fishing company