Assignment: Retail Management and Merchandising
Internet Shopping Center in Confinement:
I. What do you intend to buy?
II. Which is the best situation within the internet, for a shop?
III. Which shop(s) did you like most, and why?
IV. In which shop(s) did you find the most clients? Why do you think they are there (statistics)?
V. Outside recognition / signage: welcome page: which are the best and worst shops?
VI. Inside the shop: where are the cash registers generally? Contrast & clarity? Security?
VII. Sales personnel: describe the service you got -what can you improve?
VIII. Which products did you like and look into and what was the best and worse merchandising?
IX. Choose one shop and list ten measures to improve it.
X. What did you finally buy / consume? Will you visit again or consume later? (e.g. did any internet store push you to the real physical store or social media ?)
XI. Did you download the app? Does this really help?
XII. Is the internet store attractive? Recommendations for further development?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.