Discussion Post: Principles of Marketing
• Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?
• What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide an example of a company using artificial intelligence.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.