Assignment
Review the attached case study file. Then, research Alibaba's current business, entrepreneurial history, and the industry it operates in. In your analysis, address the following:
1. Would you consider Alibaba a "born global" firm? (For example: What born global mean? How Alibaba born in global?/ The history of the company./Competitor landscape/SWOT/5-forces)
2. How effectively does Alibaba help entrepreneurs overcome "psychic" distance?
(For example: What Alibaba does or service)
3. Which internationalization entry modes has Alibaba favored? Were they all successful? (For example: Link strategy to Porter's model/ scholarly articles on the topic)
4. How effectively has Alibaba utilized the five entrepreneurial strategies identified in the module overview? (Review the text book/ module notes/ overview)
5. What are the strategic implications for action for Alibaba given your findings?
(For example: opinion and critically analyze question 1 to 4/ Research to support your analysis/ Porter's 5 forces analysis/ VRIO analysis/ future implications)
Suggested Resources:
· Alibaba 2011 Annual Report and company website
· Company, industry, and rival analysis (OneSource, Global Data, MarketLine, and Lexis-Nexis Academic: Company Dossier)
· Recent events (Reuters, WSJ, Financial Times, etc.)
Attachment:- Module-Case-Study.rar